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Email Marketing Certified Consultant (EMCC)

Learn By Doing. Complete Training & A Month Long Internship


LEARNING BY DOING FOR BEGINNERS! 

PRACTICAL CLASSES AT HSR LAYOUT - LEARN FROM SKILLFUL EMAIL PRACTITIONERS
  • Choosing the right Email Service Provider
    1. MailChimp
    2. SendinBlue 
    3.  Campaign Monitor and more
  • Working with mailing IPs
    1. Dedicated IPs
    2. Dynamic IPs  
    3. IP warming 
    4. IP Reputation 
    5. IP monitoring 
    6. IP Whitelisting 
    7. Procuring Dedicated IPs and configuring
  • Domains + Email ID Configuration
    1. Registering a domain
    2. Registering Mail Exchange 
    3. Choosing the right Mail Exchange 
    4. Setting up Email IDs
    5. Understanding Email Headers
    6. Setting up SPF + DKIM + DMARC + PTR  records.
    7. Subject Line (personalisation) / Pre-Text 
  • HTML 
    1. Designing Email Templates 
    2. Understanding HTML Codes 
    3. Working on Images (Creatives) 
    4. Compression Images 
    5. Template compatibility test (rendering)
    6. Do's and Don'ts
    7. Designing templates without writing codes (Tools & Softwares)
  • Launching Campaign
    1. Activate sending with personalisation 
    2. Activate tracking 
    3. Activate GoogleAnlaytics Tracking 
    4. Activate Automation / Triggers / Schedules 
    5. Forms 
    6. Landing pages 
    7. A/B testing 
  • Challenges
    1. Frequently asked questions by clients 
    2. Campaign Assessment 
    3. Identifying deliverability Issues 
    4. Fix Deliverability issues
    5. Compliance – What rules exist for email marketers in India, US, Canada & Europe?
      This and more such exposure will equip you to identify gaps, bridge-gaps, trouble shoot errors by utilizing tools, reports to help organizations use email better & bring higher delivery rate & conversions. Do it right! But first get to know what’s right!


LEARNING BY DOING FOR EXPERTS! 

PRACTICAL CLASSES AT HSR LAYOUT - LEARN FROM SKILLFUL EMAIL PRACTITIONERS
  • Assessment 
    1. Are you ready for the advance version?
    2. Self-Assement through questionaires & live examination.
  • Introduction
    1. Computers / Hardware specifics
      • Choosing the right hardware based
    2. Installation of Mailing Server 
      1. Allocating drives/ Space / Memory etc Dual Boot (O.S)
      2. Introduction to virtual machine(VM)
      3. Installation procedures on VM 
  • Operating Systems
    1. Windows / Advantages / Licences
    2. Open Source - Linux Introduction 
    3. Linux Distros (available distributions)
    4. Sources to download
  • Command line operation
    1. Useful commands to operate 
  • Domains / Sub Domains / DNS
    1. Registration of domains
    2. Creating subdomains 
    3. Creating MX (mail exchange) 
    4. Creating email Ids 
    5. Common useful settings
  • Understanding IP addresses
    1. Dynamic IPs
    2. Dedicated IPs
    3. Procuring Dedicated IP 
    4. Cold IPs
    5. Warm IPs
    6. Monitoring Ips
    7. Blacklisting & Whitelisting???
  • Mailing Server
    1. Introduction to email navigation structure
    2. Email dependencies (hardware + softwares)
    3. Understanding MUA
    4. MTA
    5. MDA 
    6. SMTP / POP3 / IMAP
  • Database
    1. Why? How? Types? 
    2. Installing MySql / Phpmyadmin
    3. Useful SQL commands
  • Database
    1. Setting up mail server(complete installation)  
    2. Brief on PostFix
    3. Brief on Nginx
    4. Brief on Amavisd
    5. Brief on SpamAssassin
    6. Brief on required parameters
    7. Brief on Network settings
    8. Brief on FirewallD
    9. Useful Commands necessary to operate
  • Operating Mail Servers
    1. Connecting to mail servers through Command line
    2. Working with iRedAdmin
    3. Working with RoundCube
    4. Installation Bulk mailing applications
    5. Setting up STMP email Ids
    6. Sending Emails
  • Operating Mail Servers
    1. Setting up SPF records
    2. Setting up DKIM records
    3. Setting up DMARC records 
    4. Setting up PTR records

 

He has delivered over 150+ courses through online channels.

NITHYANANDAN RAMAKRISHNA

( TRAINER )

Seasoned Digital Marketer l Email Marketing Consultant l Mentor | Lead Trainer at Digital Vidya | Founder of LSEM (Lead Sourcing & Email Marketing) | Lead Generation via simple emails and get LEADS.

Training Schedule:
How To Book?

Duration: 9 hours | 3 hours each day