Email Marketing Certified Consultant (EMCC)
Learn By Doing. Complete Training & A Month Long Internship
LEARNING BY DOING FOR BEGINNERS!
PRACTICAL CLASSES AT HSR LAYOUT - LEARN FROM SKILLFUL EMAIL PRACTITIONERS
- Choosing the right Email Service Provider
- MailChimp
- SendinBlue
- Campaign Monitor and more
- Working with mailing IPs
- Dedicated IPs
- Dynamic IPs
- IP warming
- IP Reputation
- IP monitoring
- IP Whitelisting
- Procuring Dedicated IPs and configuring
- Domains + Email ID Configuration
- Registering a domain
- Registering Mail Exchange
- Choosing the right Mail Exchange
- Setting up Email IDs
- Understanding Email Headers
- Setting up SPF + DKIM + DMARC + PTR records.
- Subject Line (personalisation) / Pre-Text
- HTML
- Designing Email Templates
- Understanding HTML Codes
- Working on Images (Creatives)
- Compression Images
- Template compatibility test (rendering)
- Do's and Don'ts
- Designing templates without writing codes (Tools & Softwares)
- Launching Campaign
- Activate sending with personalisation
- Activate tracking
- Activate GoogleAnlaytics Tracking
- Activate Automation / Triggers / Schedules
- Forms
- Landing pages
- A/B testing
- Challenges
- Frequently asked questions by clients
- Campaign Assessment
- Identifying deliverability Issues
- Fix Deliverability issues
- Compliance – What rules exist for email marketers in India, US, Canada & Europe?
This and more such exposure will equip you to identify gaps, bridge-gaps, trouble shoot errors by utilizing tools, reports to help organizations use email better & bring higher delivery rate & conversions. Do it right! But first get to know what’s right!
LEARNING BY DOING FOR EXPERTS!
PRACTICAL CLASSES AT HSR LAYOUT - LEARN FROM SKILLFUL EMAIL PRACTITIONERS
- Assessment
- Are you ready for the advance version?
- Self-Assement through questionaires & live examination.
- Introduction
- Computers / Hardware specifics
- Choosing the right hardware based
- Installation of Mailing Server
- Allocating drives/ Space / Memory etc Dual Boot (O.S)
- Introduction to virtual machine(VM)
- Installation procedures on VM
- Computers / Hardware specifics
- Operating Systems
- Windows / Advantages / Licences
- Open Source - Linux Introduction
- Linux Distros (available distributions)
- Sources to download
- Command line operation
- Useful commands to operate
- Domains / Sub Domains / DNS
- Registration of domains
- Creating subdomains
- Creating MX (mail exchange)
- Creating email Ids
- Common useful settings
- Understanding IP addresses
- Dynamic IPs
- Dedicated IPs
- Procuring Dedicated IP
- Cold IPs
- Warm IPs
- Monitoring Ips
- Blacklisting & Whitelisting???
- Mailing Server
- Introduction to email navigation structure
- Email dependencies (hardware + softwares)
- Understanding MUA
- MTA
- MDA
- SMTP / POP3 / IMAP
- Database
- Why? How? Types?
- Installing MySql / Phpmyadmin
- Useful SQL commands
- Database
- Setting up mail server(complete installation)
- Brief on PostFix
- Brief on Nginx
- Brief on Amavisd
- Brief on SpamAssassin
- Brief on required parameters
- Brief on Network settings
- Brief on FirewallD
- Useful Commands necessary to operate
- Operating Mail Servers
- Connecting to mail servers through Command line
- Working with iRedAdmin
- Working with RoundCube
- Installation Bulk mailing applications
- Setting up STMP email Ids
- Sending Emails
- Operating Mail Servers
- Setting up SPF records
- Setting up DKIM records
- Setting up DMARC records
- Setting up PTR records